Professional experience
november 2016
2013-2016
2008-2012
2006-2007
1999-2006
2013-2016
Marketing and Communication Director
Finval Group of Companies. One of the leading suppliers of engineering solutions, industrial, machinery, gear, tools and equipment.
2008-2012
VP Marketing and Communication, Region CIS
Sandvik Mining and Construction. The high-tech and global engineering Group with strong commitment to enhance customer productivity, profitability and safety. Offer the world’s widest range of equipment for rock drilling, rock excavation, processing, demolition and bulk-materials handling.
2006-2007
Head of Business Market (B2B)
MTS Russia. The leading telecommunications group in Russia, Central and Eastern Europe. MTS provide wireless Internet access and fixed voice, broadband and pay-TV to over 100 million customers who value high-quality of service at a competitive price.
1999-2006
Country Marketing Manager
TNT Express Russia. Global express delivery, logistics and international mail service of parcels and freight courier.
Achievements
1999-2006
2006-2007
2008-2012
2013-2016
Achievements
2013-2016
Finval Group of Companies
- Marketing and Communication strategy for the companies of the Group
- Branding and repositioning completely changed the image of the Group
- Launch of the new corporate website increased online leads generation in three times during two years period
- Media activity - about 80 publication a month
- Annual industrial tradeshows and customers events with positive financial results
- Regular Customers satisfaction surveys with response rate 30%
- Complex of marketing tools together with Direct Marketing campaigns increased active customers data on 40%
2008-2012
Sandvik Mining and Construction
- Leadership in establishing the processes of making people work together in complex matrix organization across several countries
- Corporate business and communication strategies development and implementation
- PR activity and Media planning with and extraordinary for the industry results 50+ publication a month
- Development and systematic rollout of all marketing and branding strategies, policies and guidelines across the assigned territory.
- Consultancy of the Sales Area managers on marketing and branding policies and procedures
- Regional development and distribution of product offering
- Establishing processes for the Regional marketing and Communication Plan.
- Regional Trade shows and customers events with positive ROI
- Stable growth of the business 30% a year
2006-2007
MTS Russia
- Launch of Corporate strategy for B2B customers
- Established common KPI’s for sales and Marketing
- Database management and CRM
- Product development
- Pricing and segmentation
- Communication strategy for Business Market
- New services and products implementation Alternative Sales channels development
- Launch of the first retail product for S&M
- Customers Satisfaction survey procedure implementation
- Annual customers database growth 50%
1999-2006
TNT
- Developing and implementing the Corporate Business Strategy within Russia, Established strong Media relations within the industry
- Set up the local Internet website
- Product development and promotion
- Corporate social activity support on local level
- Ensured sales leads generation process implementation with stable growth of customers database on 30% a year
- Corporate Customers Loyalty and satisfaction program implemented. Customer loyalty growth 50%
- Full cycle of Direct Marketing Campaigns fully implemented to the Sales process. The response rate was not less than 12%